32 years after the last one closed in New York City, the Playboy Club is making a comeback this week. Opening tomorrow, September 13th, the new establishment is opening at 512 W. 42nd Street in the heart of Times Square. Owners say that the club will be a celebration of “millennial luxury” and a top-tier membership will reportedly cost $250,000. One source for the Playboy Club told the New York Post that $2.2 million worth of memberships had already been sold. A press release for the club stated the following:
“The space will feature a lounge area, a game room and a full-service dining room, but by far the most attractive feature of Playboy Club New York will undoubtedly be the return of the Playboy Bunnies to Manhattan. The alluring Playboy Bunny hostesses, waitresses and cocktail servers have a worldwide, well-deserved reputation for their style and graciousness.”
It will be interesting to see how long the club lasts in this #MeToo era. As they say, timing is everything.